The Illustrated London News (August 15, 1857) Whilst revisiting the brick wall that is Wales & McCulloch , I came across another Victorian London duo in the The Illustrated London News (August 15, 1857): BUTLER and McCULLOCH. The Illustrated London News (September 12, 1857) This third advert revealed an interesting detail: Established upwards of 100 years. The Illustrated London News (November 14, 1857) The Times (October 3, 1866) They had a fire on 7th November 1866 with apparently little impact as mentioned below: The Times (November 13, 1866) London City Directories described the business variously: 1875 - Butler, McCulloch & co. Seedsmen, Herbalists &C Druggists, South Row, co Vent Garden 1890 - Butler, McCulloch & co. Seedsmen. South Row, Covent Garden W C ; Warehouse, W C 1905 - Butler, McCulloch & Co. Limited, wholesale & export; offices 1910 - Butler, McCulloch & co. Limited, Herbalists & Seedsmen, Wholesale B & Export; Office